Ahold Delhaize USA connects recipes to digital shopping carts
Ahold Delhaize USA is letting shoppers add items to their carts from recipes on CPG partner websites, brand product pages and store locator tools.
The U.S. subsidiary of Dutch supermarket conglomerate Ahold Delhaize is collaborating with Pear Commerce across all five of its banners operating a combined nearly 2,000 stores under the Food Lion, Giant Food, The Giant Company, Hannaford and Stop & Shop brands.
Through an integration with Pear Commerce technology, Ahold Delhaize USA is linking its banners to a network of CPG partners and digital touchpoints, allowing shoppers to browse recipes and add ingredients directly to their carts. The grocer will also provide shoppable product pages and store locator tools designed to help facilitate purchases online and in stores.
“This partnership reflects how we are continuing to evolve our digital ecosystem to better serve our customers and our partners,” said Keith Nicks, chief commercial and digital officer, Ahold Delhaize USA. “By creating more intuitive connections between inspiration and purchase, we’re helping shoppers move from discovery to cart with fewer steps, while unlocking additional opportunities for our CPG partners to engage shoppers in more meaningful and actionable ways.”
The integration is also designed to create new opportunities to connect the retailer’s AD Retail Media network more directly to shopping actions, helping CPG brands engage shoppers closer to the point of purchase.
Since April 2026, customers shopping Food Lion, The Giant Company, Giant Food, Hannaford and Stop & Shop have also been able to add products directly from digital ads, social media and brand-owned channels straight into their online cart via the SmartCommerce Click2Cart solution.
During the past year, all Ahold Delhaize USA banners have been leveraging data and insights to deliver timely, relevant interactions as part of the company’s “Growing Together” strategy, which focuses on delivering relevant experiences that deepen customer trust and deliver long-term growth.
[READ MORE: Ahold Delhaize USA scales personalization across banners]
“Consumers increasingly expect a seamless path from inspiration to purchase, and retailers are looking for solutions that help make those connections easier,” said Alex Wyler, co-founder, Pear Commerce. “We're excited to collaborate with Ahold Delhaize USA to bring our commerce technology to more shoppers, helping connect recipes, product discovery and retailer experiences directly to the cart.”
Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, includes Food Lion, The Giant Company, Giant Food, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the U.S. East Coast and the fourth-largest in the nation, serving 26 million omnichannel customers each week.
