Advance Auto is introducing a new store concept called Carquest by Advance.
A leading automotive aftermarket parts retailer is targeting the emerging do-it-yourself (DIY) car repair market with a new retail concept.
Advance Auto Parts is launching Carquest by Advance under its portfolio of brands. The new retail format is designed specifically for independent owners who will receive additional operations and merchandising DIY support from Advance Auto. (Carquest Corp. is an American automotive parts distribution network that is currently owned and operated by Advance via independent retailers.)
Carquest by Advance stores features a core selection of DIY automotive parts and products made available by Advance (including the DieHard battery brand, which is owned by Advance). In addition, independent owners can tap into Advance's network of supplier partners or work with local suppliers to carry other parts that meet the unique needs of their local customer base. They can also leverage Advance's resources and technical support, along with existing customer platforms such as the SpeedPerks loyalty program and e-receipt messaging.
The new stores offer free curbside services, including battery testing and installation, and wiper blade installation. They also offer curbside and in-store parts pickup, and DIY-friendly hours.
By the end of 2021, Advance expects to support 20 Carquest by Advance stores, with 19 in the Northwest operated by Portland, Ore.-based Baxter Auto Parts (The first Carquest by Advance location is now open, in Beaufort, N.C. ) Advance plans to target additional locations in markets across the U.S. in 2022 where it does not carry a significant retail presence.
“Carquest by Advance is the culmination of years of research and development alongside our independent store partners,” said Junior Word, division president, Carquest North America. “Our professional business supporting repair shops has traditionally been a strength of ours. However, in conversations with independent owners, we identified significant opportunities to also increase their DIY traffic. Through this business model and a focus on the DIYer, Carquest is committed to ensuring the success of our existing and future independent owners.”
“The average age of vehicles on the road today is increasing and the demand is there for more auto parts retailers,” said Jason McDonell, executive VP of merchandising, marketing and e-commerce. “Carquest by Advance provides independent owners with the opportunity to leverage our business support, significant portfolio of brands and buying power. Combined with the passion our independent owners have in serving their local communities, this model creates a compelling solution to meet growing consumer demand.”
Advance Auto Parts Inc. is a leading automotive aftermarket parts provider that serves both professional installer and DIY customers. As of July 17, 2021, Advance operated 4,748 stores and 215 Worldpac branches in the U.S., Canada, Puerto Rico and the U.S. Virgin Islands. The company also serves 1,306 independently-owned Carquest-branded stores across these locations in addition to Mexico and various Caribbean islands.