Ace Hardware celebrates small business with omnichannel promotion
Ace Hardware Corp. is blending social with brick-and-mortar in its first-ever in-store scavenger hunt.
Running from Nov. 17 to Small Business Saturday, Nov. 30, the promotion enters consumers into a national sweepstakes for snapping a photo of an item from “The Grommet,” Ace’s assortment of products from small businesses, and sharing the picture on Twitter or Facebook using #Aceyourholiday and #sweepstakes. The sweepstakes includes chance to win a grand prize from The Grommet at Ace, gift packs of best-sellers from The Grommet at Ace, or Ace Hardware gift cards. A 95-cent donation will be made to Children's Miracle Network Hospitals for every eligible sweepstakes entry.
"Ace has served as a small business champion for the past 95 years and we want to celebrate our local store owners and innovators this Small Business Saturday," said Kim Lefko, chief marketing officer for Ace Hardware Corporation. "We hope The Grommet at Ace Scavenger Hunt encourages consumers to meet the helpful faces behind their local Ace and discover unique products from local makers this holiday season."
Headquartered in Oak Brook, Ill., Ace Hardware is the largest retailer-owned hardware cooperative in the world with more than 5,200 locally-owned and operated hardware stores in approximately 70 countries.