7-Eleven upgrades delivery subscription program
The 7-Eleven customer offering known as Gold Pass is getting a polish.
The convenience store giant is expanding the benefits provided to members of its Gold Pass paid subscription program, initially launched in 2022 through its 7Now delivery app.
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Members can now sign up and manage their perks through both the 7-Eleven and 7Now apps. The program is available for $9.95 a month or $95 a year, with a student rate of $5.95/month or $55/year and a 30-day free trial option.
7-Eleven Gold Pass members have already been receiving benefits such as free delivery on eligible orders and 10% cash back on both delivery and pickup. New perks include seven free drinks of any type and size per month, a five-cent discount on every gallon at participating 7-Eleven-branded fuel stations (stackable with other fuel discounts), and special offers and limited-time discounts available only to 7-Eleven Gold Pass members when shopping in-store.
"We're always looking for ways to bring more fun, value and ease to our customers' daily routines," Yaqub Baiani, VP of digital product management and experience at 7-Eleven Inc. "The new 7-Eleven Gold Pass lets you save on everything from your morning coffee to your fuel fill-up. And now you can enjoy those perks whether you're shopping in-store, online or on the go."
7-Eleven has been expanding its digital and in-store offerings as it plans to build 500 new stores nationally between 2025-2027. These include a collaboration with online lottery courier service Jackpot.com to exclusively enable its customers in Ohio and Massachusetts to sign up and play lottery games and scratchers on the Jackpot.com app or website.
The retailer is also deploying its Gulp Radio network, which delivers localized, targeted advertising and messaging to shoppers via in-store audio, across the U.S. this year.
Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada.In addition to 7-Eleven stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.
