7-Eleven Inc. is teaming up with an online lottery courier service to serve customers in two states.
The convenience store giant is collaborating with Jackpot.com to exclusively enable its customers in Ohio and Massachusetts to sign up and play lottery games and scratchers on the Jackpot.com app or website.
The program will initially be launched in more than 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, "7Eleven."
Jackpot.com has invested in protocols to allow customers of legal age to set spend limits and limits on daily deposits while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected.
"We're thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country," said Akshay Khanna, CEO and co-founder of Jackpot.com. "Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all."
7-Eleven is digitally expanding access to lottery services as it plans to build 500 new stores nationally between 2025-2027. The retailer is also deploying its Gulp Radio network, which delivers localized, targeted advertising and messaging to shoppers via in-store audio, across the U.S. in the next year.
[READ MORE: 7-Eleven in big expansion of its commercial radio network]
Based in Irving, Tex., 7-Eleven Inc. operates, franchises and/or licenses more than 13,000 stores in the U.S. and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.