7-Eleven introduces on-demand delivery in Hawaii
The world’s largest convenience store retailer is partnering with on-demand delivery platform Vroom Delivery in America’s most distant state.
7-Eleven Hawaii is now offering home delivery of online orders in select areas of Honolulu. Vroom Delivery is a full-stack e-commerce solution for convenience stores, providing the technical aspects required for chains of convenience stores to operate and manage their own e-commerce and delivery services.
The retailer plans to roll out the program across all of its 64 stores serving the islands of Oahu, Big Island, Kauai, and Maui. Customers can place online delivery orders for items including grocery staples, snacks, beer, and locally popular products such as Spam Musubi and pork hash.
"We are excited to be working with Vroom Delivery to offer this service, especially given the current circumstances,” said 7-Eleven Hawaii merchandising manager Masayuki Imada. “Home delivery is a great way for our customers to safely access our products and order from the comfort of their homes."
"We are very excited to work with 7-Eleven Hawaii to bring this level of service and convenience to Hawaii,” said John Nelson, CEO of Vroom Delivery. “With the meaning of convenience rapidly shifting to e-commerce and home delivery, innovative c-store chains like 7-Eleven Hawaii who are able to offer these services to their customers will have a huge advantage over those chains who do not."
7-Eleven began expanding its on-demand delivery capability in the mainland U.S. in April 2020. The retailer partnered with national delivery platforms Postmates, DoorDash, and Google, as well as regional service Favor Delivery in Texas, to supplement its proprietary 7Now on-demand delivery app as more consumers started shopping online during the COVID-19 pandemic. 7-Eleven and delivery companies offer on-demand ordering in more than 90% of participating U.S. 7-Eleven stores.
7-Eleven Hawaii was formed in 1989 and is part of the 7-Eleven banner, which is comprised of a global chain of more than 67,000 stores in 17 countries.