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05/21/2021

7-Eleven expands Instacart delivery availability

Dan Berthiaume
Senior Editor, Technology
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Consumers can now place orders for online delivery via Instacart at nearly 6,000 7-Eleven stores across the U.S.

Building upon an initial pilot it launched at 750 stores in select markets in September 2020, the convenience giant is making Instacart delivery available across 33 states and Washington D.C. Customers across seven states - including California, Florida, Idaho, Illinois, Missouri, New York and Ohio - and Washington, D.C., now also have access to alcohol delivery from 7-Eleven stores in as fast as 30 minutes. The companies plan to scale alcohol delivery to more states and stores over the coming months.

7-Eleven has been actively growing its roster of third-party online delivery options during the COVID-19 pandemic. As of October 2020, the retailer has entered partnerships with seven different on-demand delivery platforms. In addition to Instacart, 7-Eleven offers delivery via Uber Eats, Grubhub, Postmates, DoorDash, and Google, as well as through regional same-day provider Favor in Texas. 7-Eleven also provides proprietary on-demand delivery via its 7Now app.

Customers can begin shopping from 7-Eleven’s assortment of convenience products on Instacart by visiting the dedicated 7-Eleven page on the Instacart site or opening the Instacart app on their mobile device. An Instacart shopper will pick and deliver the order within the customer’s designated time frame – either on-demand or scheduled in advance. Customers ordering alcohol via Instacart must be over the age of 21, are required to enter their date of birth at checkout and present a valid government ID at the time of delivery.

“We know the way customers shop for their groceries and goods varies week-by-week. Sometimes people need a full fridge and pantry restock and other times they just need a few things quickly like some snacks for the kids, a bottle of wine for dinner or over-the-counter medication to nurse a headache,” said Chris Rogers, VP of retail at Instacart. “As more people turn to Instacart to help put food on their tables, we’ve seen customer demand for convenience retailers increase over the last year, with convenience orders on Instacart up by more than 350% since last August. To meet this growing demand, we’re proud to expand with 7-Eleven to nearly 6,000 stores, and give customers across the country access to thousands of essential goods they can now have delivered from the store to their door in as fast as 30 minutes.”

“7-Eleven strives to be the world’s leader in convenience, which means giving customers what they want, when, where and how they want it,” said 7 Eleven senior VP and head of digital Raghu Mahadevan. “Customers on Instacart can now benefit from thousands of products to be delivered from a 7-Eleven store to their door in 30 minutes or less.”

Based in Irving, Texas, 7 Eleven operates, franchises and/or licenses more than 71,100 stores in 17 countries, including 11,800 in North America. With the 7-Eleven expansion, Instacart collaborates with more than 600 retailers to deliver from nearly 55,000 stores across more than 5,500 cities in North America.