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10/21/2020

7-Eleven adds three new delivery platforms

Dan Berthiaume
Senior Editor, Technology
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The world’s largest convenience retailer now provides eight different options for on-demand delivery.

7-Eleven is deploying three of the largest U.S. online ordering platforms – Uber Eats, Grubhub, and Instacart – as part of its delivery portfolio. In September, the retailer began piloting same-day delivery with Instacart in select markets. This followed the April rollout of services from Postmates, DoorDash, and Google, as well as regional same-day provider Favor in Texas. 7-Eleven also provides proprietary on-demand delivery via its 7Now app.

Products including thousands of convenience, alcohol, grocery, and personal health items are available for on-demand delivery, every day at every hour, to more than 90% of 7-Eleven’s store footprint. Instacart will offer 7-Eleven products in the majority of its U.S. markets by the end of the year. Customers can request contactless delivery for their orders, and they will be left at the door.

"When 7-Eleven began offering delivery in 2017, we certainly didn't foresee a pandemic accelerating on-demand ordering platforms from convenient to essential," said 7-Eleven Chief Operating Officer Chris Tanco. "This year we've doubled our delivery footprint and quadrupled our daily delivery orders because customers know they can count on us for their necessities in about 30 minutes. We look forward to continuing to respond as our customers' shopping behaviors rapidly change."

"Our customers crave convenience now more than ever," 7-Eleven VP of digital and head of delivery Raghu Mahadevan. "Today, that may mean ordering in more frequently because they're staying home and avoiding crowds. But it could also mean delivering Slurpee drinks to the beach or ice to a socially-distanced backyard barbecue. These extraordinary times have accelerated our efforts to get the products to our customers as safely as possible."

Grubhub, Uber Eats and Instacart are all app-based platforms that can be downloaded from the App Store or Google Play. Shoppers also can access the delivery platforms by visiting their websites. Shoppers can download or access their preferred app, search and select 7-Eleven from the list of retailers, click on products to order, and pay in the app.

Based in Irving, Texas, 7–Eleven operates, franchises and/or licenses more than 71,100 stores in 17 countries, including 11,800 in North America.