The 10 brands with the most ‘influential’ branding are …
A fast-growing subscription-based website and app has the most influential branding in America.
The controversial onlyFans platform topped the list, with an average of 147,736 combined monthly searches, according to Web design company Digital Silk, which analyzed search data for more than 200 of the world’s largest brands by combining each name with the terms ‘logo,’ ‘brand,’ and ‘branding’ to see which brands people are searching for the most in America.
Brands were selected first by finding keywords linked to the keyword ‘logo.’ Then, using search volume data for the US, the brands with the top 200 values for search volume were combined with ‘logo,’ ‘brand,’ and ‘branding’ and run through Google Keyword Planner to see which brand generates the most searches for those topics.
OnlyFans is a subscription-based social media platform where users pay a monthly fee for access to a specific creator’s content, including photos, videos, blog posts and access to messaging with their favorite accounts. While many accounts are focused on topics such as cooking, fitness and connecting with celebrities, the majority of site content is NSFW. (NSFW, which stands for "not safe for work,” is an acronym that is commonly used to reference online content considered to be inappropriate for viewing at work or in public. )
“The hype generated from such a rapid rise to prominence will have contributed to such a relatively young brand eclipsing more established ones such as Nike and Starbucks.” said Gabriel Shaoolian, CEO and founder of Digital Silk.
Here are the top 10 most influential brands as ranked by Digital Silk.
1/OnlyFans tops the list, with with an average of 147,736 combined monthly searches.
2/Instagram is the second most influential brand, with an average of 145,810 combined monthly searches.
3/YouTube is third, with an average of 107,389 combined monthly searches. It is widely recognized for its logo, which features a rounded red rectangle with a white ‘play’ symbol in the center next to black YouTube text.
4/Starbucks, with an average of 99,247 combined monthly searches, is fourth for the company with the most influential branding.
5/TikTok ranks fifth, accruing 96,194 combined monthly searches on average. TikTok is now one of the largest video-sharing platforms alongside YouTube.
6/Facebook is sixth, with an average of 95,052 combined monthly searches.
7/With an average of 93,753 combined monthly searches, Nike is seventh for the companies with the most influential branding.
8/Amazon ranks eighth for the most influential branding, averaging 93,305 combined monthly searches.
9/Apple is the ninth most influential brand, with an average of 88,427 combined monthly searches.
10/Rounding out the top ten most influential brands is Nike sub-brand Jordan, with an average of 77,897 combined monthly searches. The Jordan logo, also known as the Jumpman logo, is the silhouette of Michael Jordan fully stretched in the air about to make a slam dunk.