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SDL's cloud-based solution optimizes online shopping experience
MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.
SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.