SDL's cloud-based solution optimizes online shopping experience

MAIDENHEAD, U.K. — SDL, a global company that helps brands maximize their online business, has released a cloud-based solution for e-commerce marketers called SDL Fredhopper 7.5.

SDL Fredhopper 7.5 allows e-commerce marketers to modify their online stores based on new trends, consumer behavior and commercial drivers. Marketers can, therefore, use the tool to adapt an entire product catalog and target specific shoppers.

More than 200 of global online brands and retailers rely on SDL Fredhopper to run their e-commerce shopping experience, including ASOS, Boulanger, Clarks, Conrad, Debenhams, Otto, Toys “R” Us, the Body Shop, Urban Outfitters and Vente-Privee.

SDL Fredhopper 7.5 gives marketers complete visual control over merchandizing, based on triggers, such as who the customer is, where they have come from and the time of year. The tool also simplifies search results, catalog navigation and store redirects using triggers that are adaptable to trends and customer needs, and monetize more aspects of the online store. Marketers can also use the tool to sell multiple brands without a conflict of interest.

“For brands and retailers to increase share of wallet and build customer loyalty in e-commerce, they must deliver an individualized and differentiated online shopping experience. That means creating a relevant and personalized e-commerce presence that quickly reacts to trends, customer needs and shopping behavior.” said Jan Jaap Kolleman, CEO of SDL content management technologies division. “SDL Fredhopper 7.5 is unique in its ability to offer e-commerce marketers a simple way to adapt and personalize the online shopping experience to any scenario, while keeping conversion rates high.”

SDL has more than 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries.