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Knot Standard customizes IT and clothing
For specialty men’s apparel retailer Knot Standard Inc., custom fit is everything.
The New York-based omnichannel retailer, with seven showroom stores in the U.S. and Dubai, as well as a global e-commerce business, tailors clothing to its customers’ dimensions. This customized approach also fits its IT strategy.
“We built all our systems from scratch using PhP [development language],” explained Matthew Mueller, CEO and co-founder of Knot Standard. “There is no off-the-shelf technology.”
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Tech Guest Viewpoint: Avoid Merchandise Optimization Confusion
Executing merchandise optimization, or at least performing it so the end game is won, can be confusing and convoluted since “optimization” seeps into almost every retail activity. Are we talking assortments, space, price, promotion, categories, merchandise or some combination?
Terms are irrelevant. Results are not. Merchandise optimization must deliver and reverberate success among every store and online channels. It must drive shopper loyalty, and must be executed to maximize margins, beat competitors and draw in your shoppers.
