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Lessons from Uber's Playbook
If you were an Uber user in Austin, Texas, this fall, you might have been surprised to see the option to take a horse and buggy instead of a car appear on your smartphone.
The tongue-in-cheek offer was part of Uber’s effort to inform and mobilize customers in its fight against what the company contended were antiquated regulations being considered by local government.
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KEEPING PACE WITH EMV
The theme of constant security vigilance also applies to the EMV chip-based card payment standard. Retailers are not the only ones that have been scrambling to adapt to EMV since the October 2015 mandate.
“The chase is on,” said Brian Engle, executive director of the Retail Cyber Intelligence Sharing Center (R-CISC). “The introduction of EMV-compliant chip technology is driving fraudsters online.”