Artificial Intelligence

The recent growth of the Internet of Things (IoT) has brought the elusive concept of “frictionless retail” closer than ever before. By digitizing business processes through connecting smart devices and sensors at the network’s edge and applying advanced analytics, retailers can reduce or eliminate points of friction that negatively impact customer experience, sales or operational efficiency.   

The world’s biggest online retailer took a big step to move drone deliveries forward.   Amazon has entered into a partnership with the British government that will allow the retailer to test and develop new drone delivery systems.  

The largest specialty pet supplies retailer in North America is launching a digital initiative to become more customer-focused — and data-driven.    PetSmart has selected Cognizant’s customer data foundation initiative to utilize master and analytics-driven demographic, behavioral, interactional and transactional data to create custom profiles of pets and "pet parents" who visit PetSmart at its stores, online and through its mobile app.  

Personalization continues to be the trend that just won’t go away, probably because it’s the new normal in how consumers want to interact with brands and retailers. Personalized videos hold the promise to surprise and delight (and covert), especially as we collectively spend more and more of our time viewing videos online. And personalized promotions help retailers maximize scarce marketing dollars, ensuring the right customer gets the right call to action at the right time.

The first fully autonomous drone delivery to a customer home has occurred, and the retailer behind it is not who you would expect.   Leading convenience chain 7-Eleven partnered with independent drone delivery service Flirtey and the Nevada Institute for Autonomous Systems (NIAS) to complete two deliveries from a store in Reno, Nevada on Sunday, July 10. 7-Eleven merchandise, including hot and cold food items, were loaded into a Flirtey drone delivery container and flown autonomously using precision GPS to a local customer’s house.

It won’t help you find Pikachu, but a new mobile tool from Macy’s will assist shoppers in navigating the store.   The department store retailer is piloting “Macy’s On Call,” a solution that lets in-store customers use their mobile phones to interact with an artificial intelligence (AI) platform powered by IBM Watson. The Satisfi intelligent engagement platform provides the connection between the mobile tool and the Watson platform.  

Wearable technology has a way to go before it becomes mainstream, but perhaps not as far as some observers think.