Zulily zeroes in on comparison shoppers

The online specialty retailer is matching prices from two major competitors.

In a holiday promotion running through Dec. 19, Zulily is providing a competitor price feature on its e-commerce site and app showing how its prices compare to Amazon and Walmart. On product pages, U.S. shoppers will see the “Best Price Promise” badge. To request a price match, customers click on the badge.

For those items where a UPC code can be matched, the lowest competitive price from Amazon or Walmart at that time will be surfaced and shown alongside the Zulily price. If a customer can find a lower price on Walmart or Amazon, Zulily will meet or beat it. According to a study Zulily commissioned from Wakefield Research, approximately 97% of the time Zulily has lower prices than these two retailers for identical products.

“In connection with our new competitor price feature, and in support of our mission to deliver value, we also created the Best Price Promise to bring a level of transparency and simplicity to the customer by elevating the retail tradition of price match guarantees in the age of mobile shopping,” said Jeff Yurcisin, president, Zulily. “We are always focused on how we matter in the lives of our customers, and while our loyalists love us for the special, unique finds you can’t find anywhere else, we also know they love to shop and purchase beloved household name brands at a great value.”