Zebra acquires Reflexis for $575 million

Dan Berthiaume
Senior Editor, Technology
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A major mobile technology provider is purchasing an artificial intelligence (AI)-based workforce management solutions vendor.

Zebra Technologies intends to acquire Reflexis Systems Inc. Zebra expects Reflexis, which has a significant presence in retail task management and workforce management, to expand its software portfolio. The Reflexis One intelligent work platform is used by hundreds of customers globally to manage customer engagement, along with associate productivity and retention. 

Reflexis One enables managers to schedule hours against projected traffic demand and task requirements. It also gives store associates a single place to view assigned tasks from all levels of the organization, which can then be monitored for completion. Reflexis is an existing Zebra PartnerConnect Premier ISV partner.

Zebra intends to leverage Reflexis solutions to complement its current software offerings such as Prescriptive Analytics, Workforce Connect, and SmartCount.

“The acquisition of Reflexis Systems fits squarely within our Enterprise Asset Intelligence vision of making every worker and asset at the edge connected, visible and fully optimized,” said Anders Gustafsson, CEO of Zebra Technologies. “Combining Reflexis’ market-leading platform with our complementary software offerings provides us the unique opportunity to unify the store associate experience and empower every front-line worker to execute the best next action. We are excited to welcome the Reflexis team to the Zebra family.”

“We are pleased to join Zebra and help build its strong position in retail with our compelling, differentiated worker efficiency solution,” said Prashanth Palakurthi, Founder and CEO, Reflexis Systems Inc. “Our team has built a market-leading platform and application that has scaled to accommodate rapid growth over the last three years. We look forward to applying our expertise in directing associate activity to more profitable execution for customers while helping provide greater meaning to an associate’s workday.”

Zebra expects to fund the $575 million purchase price with a combination of cash on hand along with fully committed financing available under its credit facility. The transaction is subject to customary closing conditions, including regulatory approval, and is expected to close by early in the fourth quarter of 2020. Goodwin Procter LLP is acting as legal counsel to Reflexis. Kirkland & Ellis LLP is serving as legal counsel to Zebra.