Zaxby’s unifies technology for seamless customer experience
A fast-food chicken retailer is consolidating enterprise and CRM systems at the POS.
Zaxby’s is deploying Par cloud-based Brink POS technology and Punchh loyalty software to streamline and enhance it customer experience across all touchpoints. Leveraging the Brink solution, Zaxby’s will be able to integrate its POS, supplier, accounting, and payroll systems to consolidate information all in one place, streamlining functions and procedures and improving its overall customer relationship.
In addition, the retailer will utilize Par Punchh customer loyalty, offers and engagement software to focus its Zax Rewardz loyalty program on allowing customers to earn points for purchases and bundle them up to select premium rewards from a predetermined list.
Zax Rewardz offers several tiered reward options for participating customers. A point-based catalog of rewards allows users to turn earned points into free menu items and select dollars-off rewards.
“We’re excited to partner with PAR’s Brink POS and Punchh solutions to better unify our techstack and provide a seamless experience for operators and guests, alike,” said Mike Nettles, Zaxby’s chief digital and technology officer. “Punchh’s technology and features set has proven that they’re the best in the business at making this happen, while Brink will help us improve our operations and make our guests’ experience at Zaxby’s more memorable.”
“Zaxby’s has a loyal and dedicated following, and we’re honored to be their provider of choice when it comes to restaurant technology, from their newly launched Zax Rewardz to their cloud-based POS systems,” said Par CEO Savneet Singh. “At Par, we recognize the mission criticality associated with our products. Our technology can easily scale to meet changing business conditions, seamlessly link multiple locations without any special configuration, and help ensure compelling and long-term customer satisfaction.”
Founded in 1990 and operating more than 900 locations in 18 states, Athens, Ga.-based Zaxby's serves chicken fingers, wings, sandwiches and salads.
Jack in the Box adds Punchh to digital customer experience
Fast-food burger chain Jack in the Box has also implemented the Punchh solution. This enables the retailer to upgrade its online ordering interface and add a loyalty program to provide an upgraded app and digital experience for customers. Jack in the Box also utilizes a Punchh add-on coupons and promotions module that enables it to send targeted offers to customers outside of its loyalty program.