Yotpo offers content syndication via Bazaarvoice

Two online marketing platforms are partnering to extend the reach of brands’ product reviews and user-generated content.

Through a new collaboration with Bazaarvoice, Yotpo will enable its retail and brand users to syndicate their product reviews and visual user-generated content to the global Bazaarvoice network of 1,900 retail websites, which reaches over one billion monthly shoppers. This offering follows Yotpo's prior acquisition of loyalty and referrals platform Swell Rewards and recent acquisition of SMS marketing solution SMSBump.

In surveys conducted by Yotpo, 98% of respondents consider authentic customer reviews to be the most influential factor in purchase decisions, and 77% said that authentic customer photos affect their purchase decisions more than professional photos.

"As brands shift to develop more direct relationships with their customers, retail presents an unmatched opportunity to boost awareness, brand equity, and sales," said Tomer Tagrin, CEO and co-founder, Yotpo. "Consumers are strongly influenced by the social proof that customer reviews and photos provide, making the ability to syndicate user-generated content to an industry-leading retail review syndication network a win for all: consumers, brands, and retailers alike."

"Syndication to the Bazaarvoice Network represents a powerful channel for brands looking to scale their business and maintain lasting customer relationships," says Keith Nealon, CEO, Bazaarvoice. "We're confident that our combined client base will benefit greatly from syndicating content across our wide-reaching network."