Advertisement
04/26/2021

Yeti brings the goods into your home - virtually

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

An outdoor brand known for its coolers and drinkware is offering augmented reality and 3D visualizations online.

Austin, Texas-based Yeti is deploying technology from 3D and augmented reality (AR) solution provider Vertebrae to help online shoppers engage with more than 50 virtual products in their own physical environments and view 3D products from every angle to get a visual sense of dimensions, as well as examine item construction, material durability, and organization. 

Yeti has added 3D and AR visualizations for its signature hard coolers to the product page, as well as for its recently launched premium bag collection that features an expanded selection of backpacks, duffels, and soft luggage available for purchase exclusively on its e-commerce site.

For the best possible experience on any device, shoppers can access visualizations directly from the product detail page without downloading a separate app. Life-sized products can be placed anywhere in the customer’s environment, inside or out. 

Shoppers can zoom in to see technology, features, and materials close up. For example, a customer considering a bag can place the piece on a table or in the trunk to gauge dimensions and specs, as well as closely examine the fabric and evaluate features like access points and stash pockets based on their need for everyday or outdoor use.

"At Yeti, we take pride in developing durable, high-quality and top-performing products, but these attributes can be difficult to experience in the online setting," said Matt King, CTO, Yeti. "AR brings our technology and features to life offering shoppers the opportunity to interact and evaluate Yeti products digitally in their own environments, building confidence and providing a strong reason to believe."