Wingstop is extending its global reach.
The fast-casual restaurant chain, which has more than 1,500 locations worldwide, has entered into an agreement with JPK Capital to develop 100 Wingstop locations across Canada in the next 10 years. The first is set to open next year, in Toronto.
Wingstop's expansion into Canada comes on the heels of an explosive 2020, where the brand experienced its 17th consecutive year of positive same-store sales growth, rounding out the year with 153 net new units, 21.4% domestic same-store sales growth, and total digital sales north of 60%. System-wide sales increased 28.8% year-over-year to approximately $2.0 billion.
“Wingstop in Canada marks another key step toward our stated goal of becoming a Top 10 Global Brand and further validates the portability of our brand on a global level," said Nicolas Boudet, president of international at Wingstop, which is based in Dallas. "We currently see Wingstop addressing a need in the Canadian market with our unique brand positioning and product offering.”
JPK Capital specializes in providing long-term capital, strategy, and tech expertise to businesses to help them scale and grow their operations,
Wingstop said it targeted Canada for its global expansion because of Canada's proximity to the brand's home market in the U.S. as well as similarities in consumer behaviors regarding digital engagement and off-premise dining.