Windsor Fashions opening 28 stores by year end; 35 planned for 2022

Windsor Fashions is accelerating its store expansion.

The Southern California-based young women's apparel and accessories retailer, best known for its affordable prom dresses and special occasion outfits, said it plans to open an additional 28 retail stores by the end of 2021, bringing its total store footprint to 294 stores. Windsor expects to open approximately 35 new stores in 2022.

“With events and celebrations coming back in full force, we continue to see extremely strong demand across all of our shopping channels and remain confident in the future of brick-and-mortar as a cornerstone of our business, which is enhanced by our e-commerce and omnichannel offerings,” said Leon Zekaria, CEO of Windsor.

Founded with a single location in 1937 by the Zekaria family, Windsor is run by the second generation of Zekaria brothers, Leon and Ike. The brothers, who took the helm in 1998, have expanded the chain nationwide and developed an integrated e-commerce business. They also expanded Windsor’s product assortment to include a broad selection of apparel and accessories for special and everyday wear, with the selection tailored by market. Items range from formal dresses to crop tops to faux leather pants. Windsor said it offers more 200 new styles in-store and online every week, inspired by the hottest looks from the red carpet, club scene and celebrity street style.

“Dressing up for special occasions and life’s many events is the essence of the Windsor brand,” said Andy Solomon, president. “We are highly engaged with our customers through in-store interactions, extensive digital marketing and our broad social media footprint that’s amplified through our influencer and ambassador program, enabling us to stay top-of-mind as the go-to fashion destination.”