Williams-Sonoma names new Rejuvenation president
A home furnishings retailer has promoted a veteran executive to lead one of its brands
Williams-Sonoma Inc. has tapped Aujsha Taylor to be president of Rejuvenation, the retailer’s premier lighting and hardware brand. Taylor joined the company in 2003, and has served as senior VP of the brand since 2020.
As president of Portland, Ore.-based Rejuvenation, which was acquired in 2011 by Williams-Sonoma, Taylor will continue to lead the brand’s merchandising strategies, product innovation, and growth initiatives, further strengthening its position as a leader in “thoughtfully designed, high-quality” home furnishings, fixtures and lighting, according to the company.
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“Aujsha’s promotion to president of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio,” said Laura Alber, president and CEO of Williams-Sonoma, Inc. “Her proven track record, passion for design, operational excellence and visionary leadership make her the ideal person to lead Rejuvenation through the brand’s next phase of growth.”
During her tenure as senior VP, Williams-Sonoma says that Rejuvenation’s revenue has more than doubled, driven by expanded merchandise categories and growth of the brand’s retail footprint to 13 stores, including Nashville and Salt Lake City locations that opened in 2025, with plans to open a 14th retail location in Dallas in 2026.
“Rejuvenation has always been rooted in craftsmanship and timeless design, and I am proud to lead our team as we continue to build on that legacy,” said Taylor. “Together, we will keep inspiring customers with thoughtfully designed products that bring both beauty and functionality into their homes.”
Headquartered in San Francisco, Williams-Sonoma’s portfolio of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow.
The company operates more than 500 stores worldwide.
