Whole Foods draws the line at long customer wait times

Whole Foods Market is automating management of checkout lines at a Virginia store.

The specialty organic grocer is deploying the Computer Presentation Systems (CPS) QuikLine automated line management system at its newest store at The Boro in Tysons Corner, Virginia. The new 70,000-sq.-ft. supermarket serves as Whole Foods’ Mid-Atlantic flagship store.

QuikLine will help keep the checkout lines at the store moving quickly by directing shoppers in line to 12 POS terminals via large monitors. Featuring digital signage, the solution guides customers through the checkout process utilizing “call forward” visual and audio messaging to efficiently manage and direct traffic. Whole Foods also integrates QuikLine with its POS system, enabling it to make calls within a pre-configured amount of time after a transaction is completed, reducing wait times. 

The solution will also enable Whole Foods to display brand assets such as logos, graphics, fonts and colors, with capabilities for marketing messages including promotional videos and ads. The retailer will have the ability to reconfigure lines based on demand. According to CPS, automated line management reduces the average wait time 15% to 30%.