Westfield Valley Fair’s expansion includes ‘digital district’

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Westfield Valley Fair’s expansion includes ‘digital district’

By Marianne Wilson - 03/06/2020

Westfield Valley Fair took the wraps off a dramatic, 500,000-ft.-ft. expansion that includes several unique offerings. It’s part of the $1.1 billion transformation of Valley Fair, which now encompasses 2.2 million sq. ft. of retail space. Prior to the expansion, in fall 2018, Valley Fair unveiled a full makeover of its existing indoor spaces with a style aligned with the mid-century modern inspiration of the new development.

The expansion includes new public areas and plazas, a new three-level Bloomingdale’s and the addition of such new retailers as Gorjana, Orange Theory, UNTUCKit, Indochino, Rodd & Gunn, John Varvatos, Anthropologie, Fabletics, Urban Outfitters, Longchamp and Cole Haan. More stores and restaurants will open in the coming months.
In addition, the expansion includes a “digital district” that features an exclusive collection of storefronts dedicated to digitally native vertical brands. Among the companies making their brick-and-mortar debut at Valley Fair are retail start-ups Felix Gray, Ghost Democracy, Goodies, Lett and We The People. 

In total, with a balanced curation of offerings including chef-driven restaurants and new food concepts, events and entertainment offerings, multi-faceted social activities and outdoor spaces, fashion and technology boutiques, and health and wellness amenities. 

“With its enviable Silicon Valley location and the West Coast’s most diverse and dynamic retail mix, we envisioned Westfield Valley Fair as a place where prestigious luxury brands, digitally native start-up retailers, and best-in-class dining and entertainment all come together to create a true lifestyle destination and the perfect place to shop, dine and play,” said Larry Green, executive VP of development for Valley Fair owner Unibail-Rodamco-Westfield (URW). “We are also excited to celebrate our partnership with the San José Museum of Art and begin to unveil our plans to ensure that the center exists as a community hub, bringing unique and inspiring art and cultural experiences to our guests.”

Westfield Valley Fair’s partnership with the San José Museum of Art (SJMA), a “borderless” museum essential to creative life in Silicon Valley, will bring curated and commissioned artwork onto the property. The partnership starts with a monumental outdoor sculpture at the center’s new grand entrance on Stevens Creek Boulevard to be unveiled this fall. The center will then, over time, host artwork from both local and international artists allowing shoppers and visitors to engage and experience art as part of shareable and interactive moments with family and friends.  

Other highlights of new stores and restaurants coming to the center throughout this year and into 2021 include:

•    The first Eataly in the Bay Area, as well as a flagship Apple and a new Gucci store;

•    Innovative store concepts never before seen in the U.S., with a prototype design Bvlgari boutique and Cole Haan Grandshop, both opening in March; along with the unique South Korean eyewear brand Gentle Monster and the luxe lingerie line from China called Neiwai Premium;

•    More than 25 new dining choices including the award-winning Mastro’s steakhouse, the first formal full-service Bamboo Sushi restaurant in Northern California, along with iChina, King’s Fish House, Salt & Straw, Shake Shack, and more;

•    Additional eateries in the center’s Asian Food Collection, which recently welcomed Pokeatery and SomiSomi, include Onigilly, Rooster & Rice, The Miss Noodle Shop, Uncle Tetsu and Vietnoms; and

•    Entertainment offerings such as the recently opened ShowPlace ICON Theatres and the soon-to-open PLAYlive Nation social gaming lounge.

Developed by Unibail-Rodamco-Westfield and institutional investors advised by J.P. Morgan Asset Management, the expanded Westfield Valley Fair will welcome many additional retailer and restaurant openings into 2021.