Wegmans loves New York – with delivery

Dan Berthiaume
Senior Editor, Technology
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Wegmans Food Markets is giving Manhattan customers seamless access to products in its Brooklyn, N.Y., store.

The grocery retailer, which opened a 74,000-sq.-ft. store in Brooklyn in October 2019, is expanding the range of online delivery for the location in partnership with Instacart. Customers located in Manhattan can visit the Wegmans site or app to confirm they are within the delivery area and start shopping. With the expanded radius, delivery from the Brooklyn store is now available to all Manhattan ZIP codes. 

To accommodate the longer drive times, delivery to Manhattan addresses often requires longer delivery windows, ranging between two and five hours. Customers can also shop Wegmans’ Brooklyn store on the Instacart site or app. Wegmans delivery starts at $3.99, or free for Instacart Express members, on orders of $35 or more. For delivery, Wegmans adds a price increase to items ordered to cover the cost of Instacart shopping services.

“Expanding delivery into Manhattan has been on our radar since opening our Brooklyn store,” said Erica Tickle, director of e-commerce for Wegmans. “We’ve heard from customers this would make life easier for them, and with major investments in e-commerce like our new website and app, the timing couldn’t be better to make ordering favorite Wegmans brand products and fresh foods available for delivery to Manhattan.”

“By expanding our partnership to enable delivery from the Wegmans Brooklyn location into Manhattan, we’re giving New Yorkers a convenient, new way to get the groceries and household essentials they need from the grocer they love,” said Andrew Nodes, VP of retail at Instacart. “The Brooklyn store opening was a big moment for New Yorkers, especially to those who have been shopping at Wegmans outside of the city for generations.”

Partnering with Instacart, Wegmans offers online delivery across its 101 stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, Massachusetts, and North Carolina.