Walmart tops YouGov grocery store rankings in multiple categories
Walmart is top of mind when it comes to grocery store shopping.
The retail giant leads grocery store “consideration” by a wide margin, with 63% of U.S. adults saying they would consider the brand for their next grocery purchase, according to a study by YouGov. Target came in second at 42.5%, followed by Aldi (32.8%), Costco (31.8%) and Kroger (23.9%).
Walmart also ranks top for value with a net score of 42.0. ahead of Target (35.4) and Trader Joe’s (35.3). Rounding out the top five are Costco (35.2) and Aldi (28.2).
In addition Walmart ranked first (64%) when shoppers were asked what stores they had ordered groceries from online in the past 90 days. Amazon was a distant second (34%), followed by Target (19%).
Other findings from YouGov’s “U.S. grocery store rankings 2025” report, which surveyed 22,000-plus Americans on their perceptions of 34 national and regional brands, are below.
- Whole Foods Market is perceived as offering the best quality, with a net quality score of 36.5. Target came in second (35.4), followed by Trader Joe’s (35.3), Costco (35.2) and Aldi (28.2).
- Amazon Fresh is gaining the most ground among shoppers, with consideration reaching 12%, a 48% increase from last year.
- Fast delivery (46%) and free shipping/delivery (44%) ranked as the top reasons respondents shopped online for groceries, followed by “don’t have time to go to the store" (36%) and easy payment methods (35%).
- Members of Gen Z are most likely to say grocery shopping is boring (40.5%) and and that they only buy what they need when at the supermarket (59.9%).
- Half of Americans say they are the sole grocery shopper in their household, and 35% of sole shoppers shop online or via curbside pickup compared to 19% of the general population.
To read the full YouGov report, click here.
