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Walmart tops Kantar’s annual U.S. PoweRanking report

Walmart once again was number one among retailers in Kantar’s annual PoweRanking report.

For the 26th year, Walmart has been ranked as the top retail performer by its trading partners.  

Walmart was number one among retailers in Kantar’s PoweRanking 2022 report. The retail giant has held the top spot every year since the report was first published in 1997, a testament to its strength, scale and focus, according to Kantar.  

Target continued its elevated performance during the past few years to remain a strong No.2. Kroger, Amazon and Costco rounded out the top five. (This year’s top five ranking was consistent with last year.)

The PoweRanking is an annual industry benchmarking report that identifies retailers and suppliers that set the standard of performance — as ranked by their trading partners. (See end of article for more on the methodology.)

On the manufacturer side of the report, PepsiCo once again stood out as leading the retailer-manufacturer relationship. It has taken the top spot for seven consecutive years.  Coca-Cola, P&G, Nestle, and Unilever round out the Top 5.

The 2022 ranking marked the third year that the PoweRating has tracked sustainability. On the retailer side, Walmart, Target, Amazon, Kroger, and Costco led the way again.

On the manufacturer side, Unilever is the new No.1, with PepsiCo, P&G, Nestleì, and Coca-Cola also recognized as top five performers for sustainability focus and partnership.

The Kantar report is based on customized questionnaires developed for retailer and wholesaler respondents in food, drug, mass merchandise, dollar, convenience, specialty, and club channels, as well as for manufacturers in food, household products, general merchandise, and health and beauty care. 

The questionnaires have been distributed every spring from 1997 to 2022 to personnel at all levels of management, with the assurance of total confidentiality of respondents. More than 400 manufacturer and retailer respondents participated in this year’s study.

Manufacturers were asked to rank retailers on criteria that fell into two broad areas. (Retailers were asked to rank manufacturers on criteria.)


•Clearest company strategy,

•Best store branding to shoppers

•Projected power retailers in 15 years



•Best companies to do business with

•Best category management/buying teams

•Most innovative merchandising approach –

•Best supply chain management –

•Best practice category leadership

•Best use of digital platforms


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