Walmart teaming with Intel to offer holiday light show — via drones

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Walmart teaming with Intel to offer holiday light show — via drones

By Marianne Wilson - 11/23/2020
Walmart holiday drone show

Walmart Inc. is looking to put its own spin on the tradition of holiday lights.

The retail giant will put on a drone light show in the skies of select communities (see list at end of story) with the help of nearly 1,000 Intel drones.  It will also be available for nationwide viewing through  a live broadcast on Walmart’s Facebook, Instagram and TikTok channels on Saturday, Dec. 5 at 7:40 p.m. ET.

The light show, which premiers on Dec. 4 at the Kansas Speedway in Kansas City, Kansas, will create three-dimensional seasonal shapes and characters such as snowflakes, reindeer, snowmen and holiday presents, choreographed to a soundtrack of classic and modern holiday favorites. Intel’s newest drone light show technology is being used to create the show, with each drone serving as a pixel of light that paints the night sky with dynamic 3D animations.

Free tickets to the show will be available on Walmart’s website starting on Nov. 23 at 5:00 p.m. ET. When confirmed, families will receive an email with a QR code, which will allow their vehicle entry on the day of the event. They will be able to watch from their own car or a designated viewing area right next to it.

“After a particularly tough year, we want to help families end the year looking up,” said William White, chief marketing officer at Walmart. “We want customers and communities to enjoy a moment of rest, peace and hope.”

From Dec. 4-20,  The “Walmart Holiday Drone Light Show,” will visit: 

  • Friday, Dec. 4: Kansas City, Kansas at Kansas Speedway;
  • Saturday, Dec. 5: Dallas, Texas at the Cotton Bowl;
  • Wednesday, Dec. 9: San Antonio, Texas at Six Flags Fiesta Texas;
  • Thursday, Dec. 10: Doswell, Virginia at Kings Dominion;
  • Sunday, Dec. 13: Phoenix, Arizona at Phoenix Raceway;
  • Wednesday, Dec. 16: Charlotte, North Carolina at Carowinds;
  • Friday, Dec. 18: Sacramento, California at Sleep Train Arena; and
  • Sunday, Dec. 20: Fayetteville, Arkansas at 112 Drive-In.