Walmart partners with Yahoo to let people buy groceries in a new way

In what’s described as an “industry first,” consumers can now fill their online Walmart shopping cart directly from their email.

Verizon Media announced the launch of “Groceries from Walmart,”  a program that allows Yahoo Mail users to browse, add to cart, and buy essential groceries from Walmart right within Yahoo Mail. It’s the first time email users can fill a shopping cart from their inbox, streamlining their shopping experience from within the mail app they use daily to track promotions, coupons and more, according to Verizon.

In addition, to enhance the shopping experience, users will get personalized grocery recommendations based on their Yahoo profiles. Also, the shopping cart never expires, allowing shoppers to keep adding items throughout the week and checkout whenever they’re ready. 

“Customers are leaning on Walmart more than ever for us to help them save on items they need the most, but also to help save them time,” said Rich Lehrfeld, senior VP, Walmart Marketing. “The new ‘Groceries from Walmart’ feature that lives within Yahoo Mail takes one more step out of our customers’ days, helping them shop when, how and where they want.”

Last year, Yahoo Mail launched Grocery View, which offers users deals at their local grocery store. This option will allow customers to load up a Walmart basket and pick up items from the nearest location. 

“Because of the unprecedented coronavirus challenge,” online grocery shopping is now the new normal and Verizon Media is well-positioned to take advantage of the behavior shifts,” said Guru Gowrappan, CEO, Verizon Media. “We’re proud to partner with Walmart on this industry-first feature, helping Yahoo Mail users more easily browse and buy essential groceries without having to leave their inbox, saving them time and helping them organize their lives through enhanced and innovative experiences within their email.” 

Groceries from Walmart is currently available on the Yahoo Mail iOS app and desktop, with Android coming later this year.