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Walmart makes push for U.K. sellers on its U.S. marketplace

Walmart is reaching out to third-party U.K. sellers.

Walmart continues expanding its global drive to attract international sellers for its third-party online U.S. marketplace.

The discount giant is now inviting select U.K sellers to apply to join Walmart Marketplace. Sellers approved to join the hosted e-commerce platform will be offered the services of a dedicated onboarding team, as well as access to tools and services designed to enable rapid scaling across the Atlantic, including the opportunity to get goods to U.S. consumers within two days.

The discount giant, which began inviting select Indian sellers to apply to join Walmart Marketplace in January 2022, is seeking to bring 40,000 new sellers onto the Marketplace platform this year. Walmart also plans to expand its Marketplace assortment to offer over 200 million items, from its current selection of nearly 170 million products.

Specific tools available to U.K. sellers will include Walmart Fulfilment Services, which lets sellers offer two-day delivery to most of the U.S.; with Walmart handling warehousing and delivery, as well as returns. U.K. sellers will also have access to access marketplace platform tools designed to help them peed up processes, identify growth opportunities, and manage promotions and feedback.

Walmart is also working with payment technology company Payoneer and commerce automation platform Linnworks to offer U.K. sellers integrated payment options and centralized inventory and order management workflows designed to help them simplify and streamline cross-border operations and scale as demand grows.

The discount giant is inviting leading U.K. manufacturers and exporters from an array of sectors, including fashion, home and kitchen to sporting goods, beauty and entertainment, to apply. Walmart is giving third-party retailers new reason to participate in Walmart Marketplace as chief rival Amazon actively assists third-party retailers (primarily small-to-medium-sized businesses) to sell on its Amazon Marketplace e-commerce platform with at least 150 tools and services.

These efforts include “New-Seller Savings,” a recent limited-time Walmart Marketplace promotion that was exclusive to new participants on the platform. 

“We are confident that U.K. sellers will be able to leverage Britain’s reputation for design and manufacturing excellence and product quality to thrive as Walmart Marketplace sellers and bring more choice to our U.S. customers with speed and scale,” said Darren Carithers, senior VP of Marketplace Development for Walmart International.

“Payoneer is on a journey to empower businesses of all sizes, from all nations to grow across borders,” said James Allum, senior VP and regional head of Europe at Payoneer. “We are delighted to see more U.K. companies joining the global digital economy as sellers on Walmart Marketplace in the U.S. We look forward to continuing to help them manage their cross-border payments, access working capital and compliance support, and expand around the world.”

“Meeting customers wherever they are choosing to shop online, with the right product at the right time is vital to success in business today,” said Callum Campbell, CEO at Linnworks.Walmart Marketplace removes barriers for U.K. sellers by connecting them to high-demand shoppers and offering a straightforward fulfillment solution. Linnworks is here to help sellers effortlessly integrate with Walmart Marketplace, so they can grow revenues, automate their processes, and unlock their business potential.”

Walmart Inc. operates more than 10,500 stores and clubs under 46 banners in 24 countries and e-commerce websites.

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