Walmart is offering a new curated experience for small business customers.
Walmart is launching a new initiative designed to make it easier for nonprofits and small and medium businesses (SMBs) to buy goods from the retail giant.
The retailer said its new Walmart Business program is designed to empower SMBsand nonprofit customers. Launching as an eCommerce site, Walmart Business offers a curated assortment of more than 100,000 items, with categorization and navigation tailored to organizational shoppers.
Based on customer input, Walmart identified key product categories for their operations, including office supplies and furniture, food and beverage, restroom, electronics, classroom and facility needs.
“Walmart Business simplifies restocking by grouping various items together in a way that makes sense to organizations,” said Ashley Hubka, senior VP and general manager of Walmart Business.
In addition, Walmart Business offers multi-user accounts, giving organizations the ability to add up to five users to a single account. Customers can also share payment information, order history and purchasing power across teams. Qualified organizations can enroll in the Walmart Tax-Exemption Program (WTEP), allowing automatic removal of eligible taxes during checkout.
In launching the program Walmart said it worked with SMBs and nonprofits to build solutions specifically for them, with tools tailored to help teams run smoother, have the right items on hand and easily find products to meet their needs.
“Our focus is to remove complexity in purchasing, lower costs and give our customers more opportunities to serve their customers and communities,” said Hubka.
Organizations that upgrade to a Walmart Business+ membership, at a price of $98/year, plus tax, will have access to additional benefits, including:
Free shipping with no minimums;
Free pickup and delivery from store with a $35 minimum order;
Two percent rewards on orders of $250 or more; and
Savings of 5% on eligible items set to subscription.