Walmart gaining ground on Amazon, according to new report

Dan Berthiaume
Senior Editor, Technology
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A new survey reportedly shows more consumers now prefer Walmart to Amazon.

Data from three surveys conducted by First Insight and shared with CNBC indicates 55% of consumers would rather shop at Walmart than Amazon, up from 47% in 2018. Meanwhile, the percentage of consumers who prefer shopping Amazon dropped to 45% from 53%.

Perhaps of more concern to Amazon, First Insight data also reveals that 40% of consumers make purchases on Amazon six or more times a month, down from 80% in December 2017. In addition, 52% of survey respondents said they belong to Amazon Prime in 2019, compared to 59% in 2018.

“The excitement of the Amazon box coming to your house is kind of dwindling off,” First Insight CEO Greg Petro told CNBC. “I think the novelty of Amazon is wearing off.”

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