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02/24/2021

Walmart boosts competition with Amazon for third-party sales

Dan Berthiaume
Senior Editor, Technology
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Walmart is integrating another major e-commerce platform with Walmart Marketplace and offering a discount to new sellers.

The discount giant is enabling eligible retailers on the BigCommerce platform to sell products directly on Walmart Marketplace. BigCommerce retailers looking to sell through Walmart.com will also receive an expedited application review to get up and running on the marketplace quickly.

Walmart entered a similar partnership with e-commerce platform Shopify in June 2020. Chief Walmart rival Amazon actively assists third-party retailers (primarily small-to-medium-sized businesses) to sell on its Amazon Marketplace e-commerce platform with at least 150 tools and services.

For a limited time, Walmart is also offering $0 commission rates to new Marketplace sellers, including eligible BigCommerce retailers, when they meet all offer conditions for the first month. 
 
Starting Wednesday, Feb. 24, Walmart Marketplace is available as a new channel on BigCommerce. By activating the Walmart Marketplace channel, U.S. retailers will be able to track products, orders, inventory and fulfillment from one central location; as well as gain access to a curated network of complementary partners – including CedCommerce, Codisto Channel Cloud, Feedonomics, SureDone, Zentail, Tinuiti, Teikametrics, and Deliverr – to support their listing, order and inventory management, advertising and fulfillment needs. 
 
“After a year where our customers shopped online more than ever before, we are excited to partner with BigCommerce, an industry-leading ecommerce platform, to make it even easier for sellers to grow their online business,” said Jeff Clementz, senior VP of Walmart Marketplace. “At Walmart, we’re always thinking about how to best serve the customer, and this partnership will provide customers with an even greater assortment.”

“More than ever before, merchants need to get their products in front of shoppers in all the places those shoppers are discovering and making purchases. Our goal is to make it as easy as possible for our customers to have that broad omnichannel presence,” said Russell Klein, chief commercial officer at BigCommerce. “Partnering with an industry leader like Walmart not only gives our merchants access to one of the world’s largest marketplaces, it also opens additional opportunities for them to strategically expand their ecommerce footprint.”