Walgreens teams up with John Legend for vaccination campaign

Walgreens has tapped John Legend to encourage Americans to get vaccinated for COVID-19.

The drugstore retailer is launching the “This is Our Shot” campaign, featuring Legend, to highlight the message that the vaccine is the nation’s opportunity to help end the pandemic. The campaign launches on April 4, with a television commercial featuring Legend’s voice. Legend lends his voice to the campaign to connect with individuals and communities on what getting vaccinated means to him. 

Content will be shared across a mix of channels — including the Walgreens website, Walgreens newsroom, social media and more — to spread broad awareness about the importance of COVID-19 vaccinations in getting people back together.

Getting vaccinated against COVID-19 is our shot at getting back to the moments that matter most—time with friends, live concerts and family barbeques,” Legend said. “I am proud to team up with Walgreens to encourage everyone to get their COVID-19 vaccination, and help reach communities hit hardest by the pandemic.”

While more than 97 million people in the U.S. have received at least one dose of a COVID-19 vaccine, Walgreens said it recognizes some may still be hesitant and understands the need to help address individuals’ personal experience and situation. 

“Walgreens pharmacists are trusted healthcare resources in the communities they serve and can help build trust in the vaccine, and John Legend lends another credible voice and mass appeal to our campaign to encourage everyone to get the COVID-19 vaccine once eligible,” said Patrick McLean, senior VP and chief marketing officer, Walgreens. “Since the first vaccines were authorized in December, Walgreens has administered more than 8 million vaccines to vulnerable patients across the country and is ready to vaccinate communities through our more than 9,000 store locations once the vaccine is available to the general population.”