Wakefern, regional West Coast grocers partner with DoorDash

Six new grocery partnerships are expanding DoorDash’s delivery presence on both the East and West Coast.

Wakefern Food Corp., the largest retailer-owned cooperative in the U.S., and the West Coast regional grocery chains Vallarta Supermarkets, New Seasons Market, Haggen, Mother’s Market, and Jimbo’s are all teaming up with online delivery platform DoorDash. 

DoorDash debuted online delivery from grocery retailer partners in 2020. Following are highlights of each new omnichannel delivery partnership:

Wakefern Food Corp.

Customers of the 365 ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market stores operated by retailer-owned cooperative Wakefern Food Corp. can order groceries and other products on the DoorDash site and app from these retail locations. 

All participating Wakefern supermarket banner locations will be available on DashPass, DoorDash’s membership program that offers members $0 delivery fee, reduced service fees, and member-only benefits. 

"In addition to our own in-house full-service grocery fulfillment offering, DoorDash joins our digital portfolio providing consumers yet another way to shop Wakefern banners,” said Wakefern president Mike Stigers. “By joining forces with DoorDash, which offers on-demand, fast-delivery of grocery staples and household essentials, we can make grocery shopping even more convenient for our shoppers." 

"DoorDash strives to be a modern-day one-stop-shop that offers an efficient way to get everything needed for tomorrow’s breakfast, this weekend’s dinner party or today’s missing lunch," said Tom Pickett, chief revenue officer, DoorDash. "Wakefern is one of our most exciting grocery partnerships to date as it not only brings increased selection to DoorDash Marketplace, but gives time back to a variety of shoppers – from those looking for budget friendly value options to specialty shoppers looking for hard to find high-quality foods."

West Coast regional grocers

The following local and regional supermarket chains operating on the West Coast have all also partnered with DoorDash to enable customers to place delivery orders via the platform’s website and app:

• Vallarta Supermarkets: Hispanic grocery chain Vallarta Supermarkets sells products relating to the food and culture of Mexico and Latin America in its 54 stores across California. Consumers now have the option to order all products, including personalized cuts of fresh meat and prepared Hispanic dishes, via DoorDash.
• New Seasons Market: Customers can order on-demand delivery from 18 New Seasons Market stores in Oregon and Southwest Washington via DoorDash. New Seasons Market is a natural foods grocer featuring locally sourced products.
• Haggen: Albertsons Companies banner Haggen offers a selection of natural and everyday items including groceries, general merchandise and pharmacy services. Consumers can order online from Haggen’s 15 locations across Washington for delivery via DoorDash.
• Mother’s Market: Mother’s Market & Kitchen is a natural and organic food retailer serving Southern California, offering organic produce, an organic juice bar, prepared grab and go meals, supplements, and vegetarian and specialty foods. Consumers can utilize DoorDash on-demand grocery delivery services from all 12 Mother’s Market locations in Los Angeles County and Orange County.
• Jimbo’s: Leveraging DoorDash, consumers can place online orders for natural and organic products from all four Jimbo’s locations across San Diego County.

All these retailers are now available on DashPass.