Vince, Burton offer ‘tap to pay’ option in stores

newstore burton
Burton Snowboards is using NewStore Tap to Pay for mobile checkout.

A vertical luxury brand and a snowboarding product brand are easing the process of mobile checkout for both customers and store associates.

Vince, a banner of Vince Holding Corp., and Burton Snowboards are now offering the "Tap to Pay" feature on iPhone mobile payment feature on its NewStore associate app. Tap to Pay on iPhone is available to U.S. retailers that use Adyen as their payment service provider.

The service requires retailers to use iPhone XS, or newer devices, with iOS 15.5 or later, to run Tap to Pay on the NewStore associate app. Vince and Burton can now accept contactless payments — including physical debit and credit cards, as well as Apple Pay and other digital wallets — through the NewStore associate app.

Previously, associates would have to carry a wireless credit card reader in addition to an iPhone to complete transactions via the NewStore app. In addition, when a payment is processed, Apple does not store card numbers on the device or its servers, helping keep customer data is private and secure.

Vince and Burton are both building on existing NewStore mobile store operations implementations. More details of each follow.


Utilizing the NewStore platform, Vince has unified its physical and digital channels. Leveraging a pre-built integration between NewStore and Salesforce Commerce Cloud, the retailer enables seamless in-store services such as fulfilling orders with an iPhone, buy online pickup in-store (BOPIS), and endless aisle.

And by unifying customer, order and inventory data across its in-store and online systems, Vince obtains real-time visibility, regardless of where and how a purchase is made. This integration also serves as the backbone of Vince's consumer app, which the retailer views as a critical channel for consumers to bond with its brand.

Burton Snowboards

Burton Snowboards has also implemented the cloud-based NewStore omnichannel platform across its stores. The rollout unifies order management, checkout, “endless aisle” inventory access, and clienteling for iPhone access, with direct integration into Salesforce Commerce Cloud. 

Equipped with mobile POS and inventory and fulfillment solutions available on iPhone apps, the snowboard company’s store associates intend to offer a more intuitive front-end experience. The NewStore platform’s integration into Salesforce Commerce Cloud provides Burton with a single, unified view of its e-commerce and store operations at both the retail and corporate headquarters levels. 

"The biggest benefit of Tap to Pay on iPhone for us comes down to the impact it has on checkout speed," said Brian McAllister, director of global operations, consumer direct, Burton. “Our store associates have been able to shorten the payment processing time by as much as 30%. Those seconds add up during peak hours, and the time saved allows our guides to better serve customers and take care of other important tasks.” 

“Our vision has always been to allow brands to run their stores solely on iPhone, eliminating the need for traditional POS technology, which can be clunky, expensive, and not always user-friendly,” said Stephan Schambach, founder and CEO, NewStore. “The NewStore platform was built around enabling seamless payments from the start, and Tap to Pay on iPhone allows us to offer an even more convenient and secure contactless payment experience for our customers.”

NewStore is in the process of rolling out Tap to Pay on iPhone to its remaining, eligible U.S. customers who wish to implement the feature. According to NewStore customer data, 50% of credit card transactions across all live stores are now occurring via Tap to Pay on iPhone.

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