VIDEO

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

Gene Operle, Regional Sales Manager for Hallandale Beach, Fla.-based Loco Brands, participated in ECRM’s recent Snack & Dry Grocery Event in Jacksonville, Fla.

Executing the installation and managing the ongoing repairs and maintenance of the flooring asset is a challenge for everyone. Meet Matthew Whelan from W Services Group, a leader in executing open store floor installation services, and providing ongoing maintenance programs to support the life of this critical asset.
 

Plug and Play brings together retailers and start-ups that offer specific technology and expertise that can relieve merchants’ pain points. Chain Store Age’s Customer Disruption newsletter provides a Q&A with the CEO of one of those companies in each issue. This time, the spotlight is on Arie Shpanya of Wiser.

What does your company do?

It’s important to balance not only the flooring product selection but also color consistency across materials, employee and customer comfort, risk management, slip-and-fall issues, branding, sustainability and more. Meet Mark Bischoff with Tarkett, as he discusses what it means to marry design and safety in a space as well as how Tarkett manages national and international rollouts.

Innovative Tiles: Ceramic tiles are no longer limited to 8x8 or 12x12 sizes; industry-leading innovator StonePeak designs tile in 48-inch sizes, all the up to 5 ft. x 10 ft., with potentially larger sizes to come. Meet Todd Ward with StonePeak High-Tech Porcelain, who discusses the company’s innovative tile offerings and uses in retail.

For some retailers, earthtones are the color palette of today; for others, bright white sets merchandise off to perfection. Meet Brian Foster of Paint Folks as he discusses trends in paint colors and how his company offers more than just paint.