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Victoria’s Secret veteran joins bridal retailer Vow’d Weddings

Ana Angarita
Ana Angarita has been appointed VP of store experience at Vow’d Weddings.

An 18-year-plus Victoria’s Secret veteran has joined a company that aims to redefine wedding dress shopping. Ana Angarita has been appointed VP of store experience at Vow’d Weddings, part of the Stand Out For Good portfolio, whose other brands include Altar'd State, Arula and Tullabee.

Most recently, from October 2018 to February 2022, Angarita served as VP of store operations and head of stores for Victoria’s Secret travel retail division.  Prior to Victoria’s Secret, which she joined in 2004, she was with Wet Seal.

Vow’d launched in June 2020, with a goal to offer “beautifully crafted” wedding dresses at an “honest” price, along with an “uncomplicated and fun” shopping experience. The dress assortment features exclusive designs, in sizes 0 to 24, and the company promises that orders arrive in days as opposed to months.

The company operates with six brick-and-mortar locations in TennesseeNorth CarolinaMinnesota and Wisconsin. It plans to open 11 additional storefronts by mid-2023.

Customers can walk in or book an appointment. The retailer also offers virtual appointments and try-at-home options.

"Within a few short years, the Vow'd bride has been loud and clear—our stores and guest experience are what distinguish our brand,” said Nicole Sewall, senior VP of Vow'd. “Ana's arrival shows we are committed to continuing that journey and building a best-in-class bridal environment," "I'm excited to work with Ana to meld her wonderful experience with our brand vision and deliver a truly different kind of wedding brand."

Stand Out For Good is the parent company of 127 Altar'd State stores, 35 Arula boutiques, six Vow'd boutiques and three Tullabee boutiques in 39 states. The company is built upon the founding principles of giving back and making a difference in the world.

"I am delighted to join the Vow'd team and support the growth and guest experience of an extraordinary brand," said Angarita. "Vow'd and Stand Out For Good, Inc. are known for the highest quality merchandise, unparalleled service and having a heart for giving back. I look forward to advancing the brand and growing with this organization."

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