Victoria’s Secret to enhance online shopping experience with interactive video

Victoria’s Secret is partnering to provide a more engaging and innovative online experience. 

The intimate apparel giant is teaming up with video commerce and engagement platform Firework to enhance online customer engagement by integrating interactive video content directly onto Victoria’s Secret online shopping platform.  

The initiative kicks off with the rollout of short, interactive videos, leveraging existing campaigns and social content on Victoria’s Secret online shopping platforms, with future plans to continue innovation throughout the customer journey.  

“The core of this partnership is about transforming the e-commerce experience creating a more engaging and personalized shopping journey for each customer,” Fireworks said in a release. “At Victoria’s Secret & Co., Love the Customer is a core value and the partnership with Firework marks a pivotal step in the brand’s unwavering commitment to enhancing the customer experience through innovative digital solutions and key partnerships.”

Last week, Victoria’s Secret & Co. reported a third-quarter loss amid increased marketing and technology investments and declining sales, but sounded an upbeat note about its early holiday sales performance.

“We are excited with early holiday sales trends in November in North America both in our stores and through our digital experiences online,” stated CEO Martin Waters. “The November sales and margin result was our best monthly performance in nearly two years and further evidence our initiatives are working.”

The company  swung to a net loss of $71.2 million, or $0.92 a share, for the quarter ended Oct. 28, from net income of $24.4 million, or $0.29 a share, in the year-ago period. the adjusted per-share loss was $0.86, more than the $0.78 loss analysts had expected.

Net sales fell 4% to $1.265 billion, just below analysts estimates of $1.270 billion. Same-store sales fell 7.0%, less than expected.