U.S. customers can score points with Tim Hortons

Toronto-based coffee chain Tim Hortons is expanding its Tims Rewards U.S. loyalty program.

On Wednesday, Feb. 26, Tims Rewards will evolve to a points-based program and provide members with access to additional menu items not offered in the current program. Members will earn 10 points per eligible purchase and rewards will be unlocked starting at 60 points, with more valuable menu items awarded on a gradual scale up to 240 points.

The retailer is also transitioning its loyalty program to a mobile-only offering. As of March 10, physical cards will no longer be supported in the U.S. and members will not be able to redeem rewards or earn points using a physical card. Through the mobile app, members will be able to select a desired rewards level and can then redeem their points or select to bank points in the mobile app to save them for up to a year. If members don’t choose a reward level, the default will be a free coffee or tea after earning 80 points.

Members who access their Tims Rewards account through the mobile app and have selected a reward level will be able to unlock exclusive benefits and receive a reward on their birthday. On Feb. 26, already-participating members will receive 90 points for every banked reward, 10 points for every visit they have accumulated up to that point, and an additional 20 points.

Founded as a single location in Canada in 1964, Tim Hortons has more than 4,800 systemwide restaurants located in Canada, the U.S. and around the world.