Urban Revivo makes U.S. debut with SoHo flagship
Chinese fast-fashion brand Urban Revivo is opening its first store in the United States.
The brand will unveil a flagship on Broadway in Manhattan’s SoHo neighborhood on Feb. 28. Urban Revivo says its entry into the U.S. market will bring a “new aesthetic to the East Coast” with an emphasis on “creativity, quality and sustainability.”
At 30,000 sq. ft., the store will blend "urban modernity" with artistic installations, according to the company. Inside, guests will be able to browse Urban Revivo’s wide array of women's and men’s apparel, including tops, bottoms, outerwear and more, as well as shoes, bags and accessories.
On Friday, Urban Revivo will host a grand opening event, featuring a showcase of the brand’s latest collections and a ribbon-cutting ceremony. Following the opening of the SoHo flagship store, the brand says it hopes to open more stores in major U.S. cities.
“We’re delighted to be opening our first U.S. flagship in New York and marking our entry into the offline U.S. market,” said Leo Li, CEO of Urban Revivo. “We hope to become an important and respected name in the U.S. fashion market, leading trends of sustainability, innovation and quality. Our goal is to achieve long-term and stable development in the vibrant and dynamic U.S. market, while winning fans in New York and across the country."
Globally, Urban Revivo will also launch more stores throughout 2025, including in major cities such as Hong Kong, Tokyo and London. In line with its ambition to be a “global fashion brand,” Urban Revivo has opened a design center in London as a hub for product design and innovation.
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Founded in 2006, Urban Revivo operates over 400 stores in China, Singapore, Malaysia, Thailand, Vietnam and the Philippines, and an extensive online network in Europe, North America and beyond.
