Untuckit is deploying new technology to help its store associates do their job more effectively, driving sales in the process.
Known for its signature untucked shirts, the apparel brand has selected digital workplace platform Yoobic to optimize operations and streamline employee training across its brick-and-mortar stores.
Founded online in 2011, Untucket opened its first physical store in 2015, a flagship in Manhattan’s SoHo neighborhood. It currently operates more than 80 locations nationwide.
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Untuckit is using Yoobic’s digital workplace solution as a single point of contact for store employees, with a streamlined mobile app assisting them as they manage daily tasks, access virtual training and give feedback and progress reports to their supervisors.
By unifying communications and task management in a single mobile app, the solution puts all necessary tools and resources at the employees’ fingertips as they move around the sales floor or stockroom — a vital capability as the retail industry works to overcome labor shortages and high turnover.
In addition, Yoobic provides employee training, using engaging, bite-sized quizzes and videos — such as tips on helping customers to find their perfect fit — to keep employees on track without disrupting their workflows or requiring them to leave the sales floor.
Mobile engagement features keep Untuckit’s employees connected with their supervisors. Updates come direct from headquarters, helping employees to stay up to speed on new policies, protocols, and product categories, and to quickly and consistently roll out new in-store features such as merchandise displays or banners for new promotions.
The platform also gives regional managers full visibility into each store's performance, training completion rates and policy compliance, without the need to visit each store in-person — a key benefit as Untuckit opens new locations while ensuring consistent in-store experiences.
"Untuckit is dedicated to delivering stellar experiences for customers both online and in our physical retail stores," said Brent Paulsen, managing director, head of retail at Untuckit. "Yoobic’s digital workplace gives our associates the support and tools they need to dazzle our customers and deliver consistent excellence every single time someone walks into the store."
"We're thrilled to be working with an apparel pioneer that truly understands both online and offline retail, and the need to bring digital innovations into brick-and-mortar workplaces," said Fabrice Haiat, CEO and cofounder at Yoobic. "Brands like UnTuckit know that supporting and managing frontline workers effectively is the key to driving growth in the post-pandemic era, and Yoobic is dedicated to giving them the tools they need to succeed."