Uniqlo unveils revamped Paris flagship; partners with Paris Opera

Uniqlo has reopened its Paris flagship following an extensive eight-month renovation.

Located in the culture-rich Opéra arrondissement, the remodeled, three-floor store retains the exterior façade of the historic building ,which was constructed in 1866. The sales floor area has been expanded from 21,526 sq. ft to  to 24,380 sq. ft.  In the center of the ground floor, a grand staircase reminiscent of the entrance to a theater has been installed, allowing visitors to see across the interior of the store's three floors.

The expanded sales floor features Uniqlo’s repair and remake service, Re: Uniqlo Studio. Also, and available exclusively at the Paris Opera store, it features an embroidery service featuring a variety of French and Japanese-related motifs that have been created by artists from both countries. 

The ground and basement floors of the store include a space dedicated to the retailer’s graphic T-shirt brand "UT". The  lineup will focus primarily on T-shirts featuring motifs from Japan's traditional and pop culture that are popular in Paris. 

In addition, as part of the renovation, Uniqlo has added UTme!, a  service that allows customers to create their own T-shirts and tote bags with original designs.

Through a partnership with the Paris Opera, Uniqlo will be the official partner for "My First Time at the Opera," a program that offers families who have never been to the opera or ballet the opportunity to attend a performance at a special reduced rate.

"Since its opening in 2009, Uniqlo Paris Opera has served as a showcase for the Uniqlo brand in Europe, welcoming not only local Parisians but also many visitors from around the world,” said Taku Morikawa, CEO of Uniqlo Europe. “We hope that this renovation and our partnership with the Paris Opera will serve as a point of exchange between the cultures and lifestyles of Paris and Japan, and will help bring Uniqlo LifeWear from this extraordinary city to the world."