Under Armour to reopen 50% of North American stores by May 29 — with safety measures

Under Armour is gearing up to reopen more of its stores that went dark amid the pandemic.

The athletic brand, which started reopening its doors on May 15, said that it will have reopened nearly 50% of its North America stores by May 29, with additional locations to reopen on a case-by-case basis.

To help keep customers and employees safe, Under Armour said it has developed strict health and safety protocols, including reduced store hours to allow time for new cleaning protocols, limited store occupancy and requiring all employees and customers to wear masks in the store. Fitting rooms will temporarily be shut, and returned products will be kept off the floor for 72 hours.

In addition, the company has added social distancing labels at checkout and other high-traffic. It also had added in-store hand sanitizing stations.

Under Armour said it will communicate its new "House Rules" on posters throughout the store and announcements over the sound system.

“Fitness and staying healthy are top of mind for our customers and we are committed to serving them safely, while ensuring our teammates' wellbeing remains our top priority," said Under Armour president and CEO Patrik Frisk.