Under Armour makes changes in leadership team

Under Armour has promoted two executives.

The athletic apparel company named David Baxter as president and accessories of the Americans, effective Oct. 24. He succeeds Stephanie Pugliese, who is leaving the company. 

Pugliese, who has served in the post since September 2019, will remain until early 2023 to support Baxter's transition. Prior to Under Armour, she was president and CEO of Duluth Trading Company.

Before joining Under Armour in 2020 as senior VP, Americas Wholesale, David Baxter served as president and CEO of LIDS Sports Group from 2016 to 2019. Prior to that, he was VP of Adidas's America's Sport Performance division from 2010 to 2014, where he directed the North American product and marketing strategies.

In other moves, Under Armour has appointed Mehri Shadman as chief legal officer and corporate secretary. Shadman, who has been with the brand for nine years, is currently deputy general counsel, corporate and risk, and assistant corporate secretary. She succeeds John Stanton, UA's current chief legal officer, who has decided to retire at the end of 2022 after 16 years of service. 

"We're very excited to recognize the talent that David and Mehri bring to our business," said Colin Browne, Under Armour interim president and CEO. "With deep market knowledge and outstanding expertise – we look forward to their proven leadership qualities helping to architect our next growth chapter."

In May, Under Armour said that CEO and president Patrick Frisk would be leaving in June. The company named Browne to replace him on an interim basis while it searches for a permanent replacement.

We also thank Stephanie for her contributions to Under Armour over the last three years, particularly her leadership of our largest region during a highly uncertain retail environment."