Under Armour C-suite shuffle includes two departures

The new CEO of Under Armour is shaking things up.

Several months after longtime Marriott executive Stephanie Linnartz took the reins as CEO of Under Armour, the athletic apparel and accessories brand announced a series of leadership changes that include the departure of two top executives: the chief operating officer and chief product officer. It also named a veteran Marriott executive as chief consumer officer. 

The changes are part of the company’s new “Protect This House 3” strategy that Linnartz announced in May and is intended to “drive more consistent profitable growth and returns for shareholders over the long term.” It is focused on driving greater global brand awareness and delivering elevated design and products to reaccelerate growth in the United States while maintaining momentum in global markets.

Here’s a rundown on the changes.

• Jim Dausch has been named executive VP, chief consumer officer, effective July 24.  He will oversee global brand marketing, digital engagement and customer experience across all channels. Dausch joins Under Armour after spending more than 20 years at Marriott International, where he currently serves as global chief product and digital officer, leading the company's direct digital channels and its most significant business transformation initiative; a multi-year program to modernize the company's technology ecosystem to create a better customer experience and drive more revenue. 
• Chief operating officer Colin Browne will step down from his role this autumn to pursue other opportunities. Browne, who joined the company in 2016, also served as interim CEO from June 2022 through February 2023. Instead of a COO replacement, Under Armour has initiated a search for a chief supply chain officer.
• Chief product officer Lisa Collier will leave the company in August to pursue other opportunities.  Effective July 3, she will be succeeded on an interim basis by Dan Leraris, Under Armour's head of apparel. The company has initiated an external search for a new chief product officer.
• Danny Miles has been promoted to executive VP, chief technology officer. Miles joined Under Armour in 2021 and leads the company's global IT teams, information security, enterprise data management & analytics, enterprise architecture, technology management & operations, corporate teammate services, enterprise applications, and digital storefront functions.