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11/02/2021

Ulta offers same-day delivery in six cities

Dan Berthiaume
Senior Editor, Technology
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Ulta Beauty is providing same-day delivery using the white label service from DoorDash.

Ulta Beauty is partnering with a white-label fulfillment platform to provide same-day delivery service to online customers.

The nation's largest beauty retailer, which initially announced its same-day delivery service in October 2021, is offering same-day delivery from select Ulta Beauty stores in Atlanta, Boston, Chicago, Los Angeles, Houston, and Boise. The company plans to expand and roll out the service more broadly in 2022.

Ulta Beauty operates same-day delivery through DoorDash Drive, DoorDash's white-label fulfillment platform. Timed for the holiday season, same-day delivery will be available for an assortment of more than 25,000 beauty products across categories including cosmetics, skincare, haircare, and fragrances.

To place a same-day delivery order where available, customers can visit ulta.com, discover and add beauty products to the cart, check local store availability, and select the same-day delivery option at checkout. Through this partnership, Ulta Beauty will also receive on-demand access to DoorDash's “Dasher” fleet of drivers to fulfill customers' digital orders, whether placed in advance or the same day.

Same-day delivery is becoming a more prevalent offering in the beauty vertical. For example, The Body Shop recently collaborated with on-demand delivery platform Instacart to enable same-day fulfillment of online purchases from its 165 stores in the United States and Canada. Customers can place orders on the Instacart site and mobile app from the Body Shop’s full assortment of body and skin care products, hair care, accessories, and gifts for delivery to their door in as fast as one hour.

And fellow beauty retailer Sephora, which initially launched same-day online delivery in partnership with Instacart in select U.S. and Canadian store locations in September 2020, recently expanded the joint offering to include French-language Instacart services in the Canadian province of Quebec. In addition, addition, Sephora just launched a proprietary same-day delivery service that it offers concurrently with its Instacart delivery option.

"As we enter our busiest time of year, Ulta Beauty could not be more thrilled about our partnership with DoorDash to conveniently deliver the joy of beauty," said Prama Bhatt, chief digital officer, Ulta Beauty. "We take pride in being leaders that continually deliver personal, fun and seamless omnichannel experiences. This partnership represents two leaders coming together to create a new touchpoint for our guests that importantly connects our physical and digital experiences in a relevant, new way."

"We see consumers looking for faster and more convenient ways to get their favorite brands delivered same-day," said Shanna Prevé, VP of strategic partnerships and business development at DoorDash. "We are thrilled to partner with Ulta Beauty to power their same-day delivery experience and bring the magic of in-store shopping home for customers, during the holiday season and throughout the year."

Learn more about same-day delivery from Ulta Beauty powered by DoorDash Drive here. Ulta Beauty operates more than 1,300 retail stores across 50 states and also distributes its products through its website. DoorDash operates in more than 7,000 cities across the U.S., Canada, Australia, and Japan.