Ulta Beauty’s omnichannel holiday marketing initiatives include Roblox
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Other highlights of the beauty giant’s seasonal promotional strategy include:
- 'Holiday Hotline' offers celebrity gift advice on social media: Starring "Saturday Night Live" cast member Ego Nwodim and actress Justine Lupe, the "Holiday Hotline" video series features cameos from influencers and associate ambassadors participating in its Ulta Beauty Collective, delivering expert tips to customer feeds. In addition, the "Joy on The Streets" social video series returns for a second holiday season with a new host, Olympic champion, mental health advocate and Ulta Beauty Joy Council member Laurie Hernandez, who is seen surprising strangers on the streets of New York City with trivia.
- 'Find Joy in the Present' holiday commercial: Streaming now on digital and linear TV, this holiday spot is designed to captures the unexpected moments of joy that unfold when strangers become friends while stuck in an elevator.
- Hallmark holiday partnership: Ulta Beauty and Hallmark have teamed up to create three 30-second mini-movie spots starring Hallmark actress Hunter King, showcasing Ulta Beauty’s seasonal beauty products and salon services.
[READ MORE: Ulta rebrands, upgrades rewards program]