Ulta Beauty goes curbside as stores remain closed

Ulta Beauty Inc. is providing online and mobile shoppers a new fulfillment option.

The beauty giant’s stores have been temporarily closed since Thursday, March 19 due to COVID-19, while its e-commerce site and mobile app remain operational. However, Ulta is now offering curbside pickup at more than 350 select stores where it has determined it is safe to do so. The offering is an extension of Ulta’s existing (and paused) buy-online-pickup-in-store service and uses a similar process. All customers can also continue to shop at ulta.com or on the retailer’s app for home delivery. 

According to Ulta, selection of stores for curbside service was based on evaluation of local market conditions, including guidance from local and state authorities. The retailer says it will continue implementing health and safety protocols with store associates to ensure all orders are handled following CDC guidelines, limiting contact between customers and employees. Ulta plans on expanding curbside service to additional stores in the coming weeks, and on re-opening stores as soon as it is safe.

“As the impact of COVID-19 varies by region, it is likely we will reopen stores in some states and markets before others with safety for all as our key criteria,” said Mary Dillion, CEO of Ulta Beauty. “We are working diligently toward the time when we can welcome all our guests and associates back to Ulta Beauty with new safety processes in place. Until then, let’s take good care of each other.”