Ulta Beauty connects in-store inventory to beauty brand sites

Ulta Beauty is partnering with an omnichannel commerce platform to increase the shoppability of its store stock.

The beauty retailer is collaborating with Lucky to enable beauty brands to seamlessly connect their direct-to-consumer websites and marketing with its in-store inventory in real time.

As a result, consumers browsing DTC websites and digital marketing content of beauty websites will have the ability to view real-time product availability at nearby Ulta stores. This capability allows customers to locate and purchase makeup, skincare, haircare, and fragrance products from beauty brands with same-day pickup or delivery from their local Ulta Beauty store.

"The partnership between Lucky and Ulta Beauty represents a critical connection in the beauty retail landscape," said Sneh Parmar, co-Founder of Lucky. "As beauty consumers increasingly demand seamless, omnichannel shopping experiences, it's crucial for brands to adapt and innovate. By integrating Ulta Beauty's in-store inventory with their DTC websites and marketing, beauty brands can now offer their customers unparalleled convenience, flexibility, and choice."

By integrating its inventory network, supply chain infrastructure and localization capabilities with Lucky's platform, Ulta Beauty can now enable brands to connect directly with local stores to fulfill online orders.